Esselerator focuses on: Media Tech, EdTech and Advanced Tech. Thus, any early or growth stage start-up building solutions to solve real – world problems in these focus areas and with a willingness to work with the Essel Group, if selected, can apply.

The program will be spread over 14 weeks, starting the first week of January.

Teams can apply by filling in the application form ( There is no fee for registration.

The evaluation process will be divided into two parts:

Shortlisting and Screening: Our team will go through the details and review your application. Based on this, top 25 start-ups will be shortlisted. The top 25 shortlisted start-ups will be called for an in-person presentation to industry experts from the Essel Group.

Personal Interviews: The top 25 shortlisted start-ups will be called for an in-person presentation to industry experts from the Essel Group.

In the application form, you should be able to explain what problem you intend to solve and how does your product/ solution solve it. Also, there are a few basic questions around the market opportunity and the team.

The information collected as a part of the application form is sourced to evaluate the start-up and the offerings for the program. The information will solely be used by the Essel Group and Zinnov Management Consulting as a part of the selection process.

Yes. Esselerator invites applications from all over India.

Yes, we will cover you travel and accommodation up to a capped limit decided during the finalization of the POC.

No, you will not be required to be on-site throughout the program. However, for a successful pilot, we would require you to be present in-person during the mentorship sessions and on the pitch day.

No, unfortunately we will not be providing accommodation in Mumbai. Though we are willing to help and guide you to the find the right place keeping in mind your convenience.

The program is free for all the start-ups. Essel Group does not commit any investment. Considerations for equity, however, will be done post the 14-week period subject to investment, if required.

Esselerator & its partners will take a call on the investment on case-by-case basis. Investment will depend on the start-ups after the 14 weeks programme. This could range from Seed, Pre-Series A and upwards.

No, there are no guarantees. It will be completely our discretion as to whether or not we enter into any commercial arrangement or offer term sheet to a participating start-up post Esselerator.

This is a PoC-led program designed to help you win a commercial contract or equity investment. The mentorship and various engagement programs will be planned to help you build an effective PoC and a strong pitch to win revenue/investment. With Essel Group’s 90-year prolific history and the entrepreneurial team behind it, we will make sure the goals are achieved together.